Arukor Communications, Inc®. Creates New Brand Identity for TruthInEquity®
Shrewsbury, Mass., January 21, 2010 – Arukor Communications, Inc. (www.arukor.com) has launched a new brand identify package for its first financial services client, TruthInEquity (www.TruthInEquity.com). The custom package integrates graphic identity for digital and print applications and Web site redesign, supported by search engine optimization (SEO) services. TruthInEquity is located in Springs Hill, Fla. and is the national leader in educating and empowering consumers in better financial practices as it pertains to debt management and wealth accumulation.
“It was important for our company to grant creative authority and still maintain intrinsic control of the content of our site,” explained David Welles, TruthInEquity’s Chief Operating Officer. “Arukor exceeded our expectations by providing a malleable platform for a scalable, living, interactive Web site. When choosing a company to create, maintain and manage our site it was important that we had timely communication and that the team had a deep understanding of what we do and expeditious response to our needs. Thanks to the Arukor team, our launch date was moved up by two weeks. This shocked and amazed us! We couldn't be happier with the results,” said Welles.
Arukor’s Web site redesign was based on TruthInEquity’s goal to educate customers about financial practices and debt management prior to their completing Personal Profile forms. “We designed the Web site to logically lead the customer through a series of text and videos to complete the education process while being mindful of the need for customer conversion,” said Arukor partner Judy Vedder. “The full redesign was completed in just over four weeks and ahead of schedule so that we could help TruthInEquity take advantage of an opportunity for high-level national exposure.” The relaunch of TruthInEquity’s Web site is supported by Arukor’s SEO services, a cost-effective tool to ensure that potential customers can indeed find TruthInEquity. Arukor is using the industry's best practices to weave together multiple elements that work synergistically to help place www.truthinequity.com near the top of the organic search engine results.
The new site is one application of the TruthInEquity’s new graphic identity created by Arukor. “Creating a logo and color pallet are essential brand elements that become the common thread throughout all elements of any company’s marketing strategy,” explained Amy Kotsopoulos, an Arukor partner. “TruthInEquity’s executive team had a variety of ideas for logos, and, by working closely with them, we were able to create a custom logo that now serves as the cornerstone of their brand’s identity.” The logo and color pallet will be used on all electronic and print materials to provide a distinctive, consistent and professional look for TruthInEquity.
About Arukor Communications, Inc.®
Arukor Communications, Inc. is a woman-owned business specializing in affordable, custom Web site design services, search engine optimization services (SEO), print media services, and brand marketing for small businesses and nonprofit organizations. Arukor Communications, Inc. can be contacted via email at info@arukor.com or by phone toll free at 1-866-615-5171.
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