Arukor Communications' Services
The image you project conveys an immediate and long-lasting impression to potential customers. Your logo and tagline create that visual identity for your company, and Arukor is focused on creating an impactful identity that is carried throughout your marketing communications.
Arukor Communications’ partnership with a client begins with our listening to you and learning about you and your business. Who are your current and potential customers or members? What do you offer that customers value and need? What are your marketing goals overall and how best can we partner to create a streamlined, custom approach that maximizes your efforts?
We integrate graphic identity and tagline as the foundation of that integrated custom package.
We partner to hone in on the best options for your identity. Images, colors, fonts, and layout are all key components to creating an organization’s identity and making a connection with target audiences. Collaborating with you, we determine the feel of your organization—cutting edge, whimsical, traditional, corporate, etc. We take your ideas and goals and develop multiple choices of brand identity until we achieve the custom look that portrays the right identity for your business or organization.
- Logo – Logos can include images or text only. Both can be effective with the right combination of font, color and graphic design that Arukor Communications develops for you.
- Tagline – An effective tagline gives that one-two punch with your logo to further define what you can do for your customers in a concise phrase.
Arukor Communications partners with businesses to maximize the effectiveness of your logo and tagline by integrating it consistently throughout all of your emedia and print media. Arukor Communications can help you establish style guidelines and implement them throughout your web site, print collateral, and emedia campaign.
Visit our portfolio to see how we have helped our customers create efficient brand identities that become the common thread throughout all elements of a comprehensive marketing strategy.
An effective Web site takes your visitors through the buying process and communicates messages that articulate benefits of your product or service. The structure and layout of the Web site must be clear and simple to navigate. Your Web site must have quality content with a clear message of your services, special offers, and calls to action. Providing customers with the information they need and driving them to make a purchase or to contact you is how an effective Web site will dramatically increase sales.
The Arukor Communications team brings both business and marketing experience that is the foundation for designing a Web site that will attract and retain your target market. We partner with you to ensure that your investment in branding and Web site development reaps the maximum benefit.
Our web site development framework delivers the latest web technologies that enable your site to grow and evolve with increasing traffic, visitor interaction and social media integration. The next generation website is within your reach. With our website solutions, you can bring a level of sophistication, customization and functionality to your site that will keep your visitors coming back for more and keep your site fresh and alive.
Your custom web site design will be developed using the open source DotNetNuke framework, which is constructed with best-practice software development techniques and uses leading-edge software programs. This framework molds your Web site as powerful, feature-rich, and flexible. Your Web site will reside on a relational database to provide easy and flexible access to your important customer information. With your sites content management system (CMS), you will be able to update your Web site easily.
DotNetNuke offers a wide array of plug-in functional modules. The possibilities are nearly endless! We will work with you to select the functionality and then we will customize to fit your needs. Some of the more popular modules include:
- Photo Galleries
- Video
- e-Commerce Applications
- Blogs
- User forums
- Social Media such asTwitter & Facebook integration
and much, much more …
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We know you are busy so we provide our customers with the option of a stress free Web site by providing Web hosting management. If there's a problem, any problem, one call to Arukor does it all. You no longer have to decide if you should call the designer, the host provider, or the account rep…if there's a problem we will define the problem and remedy it quickly. Many of our customers have found that our Web host management services not only lowers their stress level, but saves them money!
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Being found online is key to customer reach! Over 50% of people use Web search engines to research a product or company before making a purchase. And, generally this individuals are likely to make a purchase. You cannot maximize profits if search engines cannot find your Web site. Arukor Communications' affordable search engine optimization services (SEO) allow small businesses to be competitive on the web.
Our cost-effective SEO services ensure that potential customers can indeed find you! We use the industry's best practices to create a search engine optimization campaign that involves multiple elements that work synergistically to help place your Web site near the top of the organic search engine results, which means your site will be near the top of the list when users perform searches on Google™, Bing®, Yahoo!®. Our effective SEO services remove the need for expensive recurring paid placement. With Arukor Communications' affordable search engine services your Web site will be attractive to both search engine crawlers and humans, and that means more sales for you!
>> Read more about Arukor's SEO process
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In today’s technology-driven society a Web site is your primary marketing resource, but traditional print media remains an integral part of promotions!
Print media reinforces your brand image and Web presence. All marketing communications tools work together to form your customer's brand impression. Print media can be an invaluable piece of your outreach to drive customers to your Web iste. Arukor Communications' integrated approach to Web and print media services can help you produce that seamless brand image.
Print media no longer serve as the primary method for learning about a company’s services and competitive benefits. Instead, consider print media as one tool that must be maximized to entice prospects to visit your Web site or call you. Succinctly written and well-designed print media should reinforce your brand image by communicating compelling points about your business or organization, projecting a consistent look, and driving prospects to your Web site or the phone to learn more about how they can benefit from your services or product.
Arukor Communications' team is focused on ensuring that print media become an integrated part of your market strategy by building brand image and converting prospects into customers.
Arukor Communications also provides print broker services. We can take the time-consuming print shopping and production details out of your hands. We work through established relationships with many printers to provide you with quality print media service at an affordable price.
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Your copy creates an image and can make the difference between a reader that is eager for the next step or quickly moves on.
For many business owners, the writing process is daunting. Persuasive copywriting takes time, skill, and patience. Additionally it is very difficult for someone within the business or organization to step back from the details to write highly effective copy that will effectively connect with your target audience – the customer.
Our copywriters understand business and marketing, will spend time with you to get to know you and your business, and work with you to develop copy that will build credibility and authority, appeal to your target audience and leads towards specific goals. In addition we will develop a style guide to ensure consistency throughout your copy.
If your copy is being developed with Search Engine Optimization in mind we will optimize your copy with key words, headings, and format.
Arukor Communications offers copywriting services for websites, Blogs, Social Media campaigns, ads and all printed materials.
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Arukor Communications project management methodology is built on 16-plus years of successfully managing projects from enterprise-wide to single entity in the areas of: print media design, software implementation, software development, and infrastructure planning and implementation.
Arukor Communications project management includes the use of an integrated suite of project management processes, templates, and leadership support. Arukor Communications’ Project Manager will work with you to develop comprehensive project plans to set the course of your project and ensure that all parties know what needs to be done and when. We will actively manage your project to forecast the impact of progress, lack of progress, and issues on project end dates and cost.
Project management is a wise investment for any organization that wants to ensure that their project is done correctly and on time. Projects that are slapped together or languish for years cost you substantially more than projects that are professionally managed.
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