Planning Principles for an Effective Web Site

EASY & FAST TO LOCATE

Before you can convert visitors into customers or members they need to find your Web site. A Web site needs to be designed so that it will be found by search engines. Arukor Communications will design your Web site with Search Engine Optimization (SEO) in mind. Arukor Communications uses a holistic approach to SEO. That is, we start with the design of your Web site and focus downward to key word and key phases weaved into quality content throughout your site. We create unique page titles and page descriptions and we submit your site to search engine crawlers, we use Web master tools to monitor your sites placement on search engine indexes and analyze visitor patterns.

>> Learn more about Arukor Communications' Search Engine Optimizations services.

UNIQUE LOOK & FEEL

With the multitude of Web sites on the Internet today, your site must capture your visitor’s attention with eye-catching designs and a look and feel that reflect your business or organization's unique products or services. Arukor Communications' staff will partner with you and your business to create custom graphics and layout to make your Web site unique, appealing and easy to navigate. An appealing Web site will help increase the time a visitor will spend on a site, which will increase your chance of converting a visitor into a customer.

CLEAR & CONCISE CONTENT

Your visitors need to quickly and easily determine if your product, service, or information meets their needs, and if they should do business with you instead of your competitor. A well-designed Web site is critical to making this decision.

Arukor Communications will create a design that will present your information in a clear, concise, and informative fashion. Our top priority is getting your visitosr the right information as quickly and efficiently as possible — which will help meet your goal of converting visitors into customers.

KEEPING YOUR WEB SITE UPDATED

Your Web site content needs to be easy to update so that you can keep the content current. All Web sites are fresh the day they go live, but if content cannot be updated quickly and easily, it quickly become outdated. Neither visitors nor search engines will visit your site without fresh content; ultimately, this defeats the purpose of having the site.

Before making your final selection on who will develop your Web site make sure you understand what tools are available to update your Web site and what can be changed. Web sites with Content Management Systems (CMS) give you the most flexibility. Arukor Communications designs sites with CMS's, which empower small businesses and organizations to keep their sites updted themselves.

THE WHOLE PACKAGE

Your company's image is critical to how people will feel about your business and the services and products you offer. What will they remember when the media is no longer in front of them?  Do both your print and online media convey a consistent message? Make sure that your Web site, print media, and electronic communications strengthen your brand with consistency.

Arukor Communications partners with clients to create Web sites and print materials that complement each other and add power to a company's image.